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What are the things to consider when using templates for business websites? Are you prepared to launch your company's first internet presence?
Or perhaps you want to create a brand-new website to increase the effectiveness of your online presence?
In any case, you'll need a solid template to start with, and chances are if you're not a skilled web designer yourself, you have no idea where to begin.
There are so many diverse platforms, each with its own advantages and disadvantages and a seemingly limitless selection of designs. WordPress is the platform of choice for up to 40% of all websites, while Magento and Shopify both placed in the top 10.
Things to Consider When Using Templates for Business Websites
To get our websites up and running, we no longer need to be programmers or web designers, but we still need to make sure that the ready-made template we select satisfies our company's demands.
Here are five vital suggestions to assist you to simplify the selection process for your website if you're feeling a bit overwhelmed by the abundance of options available.
1. Know What Type of Website You’re Building
The template you select will determine how your website is organized, and not every template is appropriate for every situation. Making sure you selected the right template will have a significant impact on user experience. A well-structured website will make it easier for your customers to find what they're looking for, lengthening their time on the page and increasing the likelihood that they will complete those crucial conversions.
The template you select will determine how your website is organized, and not every template is appropriate for every situation. Making sure you selected the right template will have a significant impact on user experience. A well-structured website will make it easier for your customers to find what they're looking for, lengthening their time on the page and increasing the likelihood that they will complete those crucial conversions.
Do your items require separate listings for each one? If you manage an online store, you should pick a template that elegantly displays your product line and makes it simple for customers to make purchases. Consider how simple it is to make a purchase on Amazon!
2. You need galleries, right? Choosing a template with photos in mind is advised if this is the case. The template specifications for a photography business will be very different from those for a dentist's office.
How do you plan to engage your visitors? Some companies might only want a contact form or email address. Features like live chat, however, are essential for other businesses in order to guarantee prompt customer support. In fact, research shows that 62% of consumers demand a live chat service, and 82% of respondents said they would use it if it were accessible, so don't pass up the chance!
2. Think about your options for customization
A quality website template may be modified to fit your company's overall style, including color schemes, a logo, and branding.
If you don't customize the template you've chosen, your company won't stand out much from its numerous rivals and will instead disappear into the background. Before you start the selection process, think about how much customization you want since this will enable you to reduce your alternatives.
It's also crucial to consider how easy it will be to customize; if you plan to make regular changes, you'll need a site template that is simple to use and can be changed as required. Choose a design you can easily customize so you can devote your attention to managing the day-to-day operations of your firm.
3. Consider SEO
To guarantee that your website is visible on Google and to attract the interest of clients with high intent, search engine optimization is necessary.
You should search for a design that makes SEO simple while selecting one for your website.
Your Google rankings may suffer significantly if you select a template that loads slowly. However, a well-coded template that encourages viewers to stay on the website will demonstrate to search engines that your website page is suitable for its intended function and precisely what consumers are searching for.
4. How would you rate customer service?
Even a template with the finest design might run into issues. While some of these issues may be simple for you to resolve on your own, others will need the help of a web professional. Therefore, it's critical to be aware that help is available by phone or email to fix your website should it malfunction.
Make sure you pick a template from a reputable website builder with positive feedback for their customer support.
5. Be Mobile Friendly
Customers are using their phones more and more to browse the internet and make purchases. Google has included mobile-first indexing into its ranking algorithms as a result.
Users want websites to load instantly, and data shows that users of mobile devices are more and more inclined to leave a site that isn't optimized for them. In fact, if a website takes longer than three seconds to load on a mobile device, 53% of visits are abandoned.
Forgoing mobile optimization is one of the worst blunders you can make while developing your website. To ensure that your website functions as well on mobile and desktop (and vice versa, as many do still use desktop computers), choose a website template that is responsive to these devices.
It's important to choose the correct template selection for your website. The improper template might not only fail to showcase your company's greatest features, but it can also ruin your Google rankings and send potential clients straight to your rivals.
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